IT Myths Debunked
Client: Agency Role: Graphic Designer, under Creative Director leadership
Deliverables: Social Media Campaign, Email Marketing CMS
Background:
IT Myths Debunked was a three prong digital campaign by our client, Red River, encompassing social media posts, email marketing, and live webinars with graphical needs. The goal was to bring awareness to myths surrounding IT and how Red River can help with their capabilities and solutions during Cyber Security Awareness Month, which happens to be October, giving us the unique opportunity to lean into the mystery of IT myths.
Ideation:
During this campaign I developed the look & feel with "debunking" being the key word, giving the campaign and mystery & myth treatment to the IT world. I wanted to showcase that Red River was unveiling the truth behind these myths, it helped that the campaign ran during October of 2022, a month full of mystery and lore enhanced the visuals.
Outcome:
The campaign was successful, interaction on the social channels grew and webinar attendance increased as the campaign continued to run. It was even brought back in October of 2023.
