Home Grown Jones
Client: Freelance Role: Sole Creative
Deliverables: Logo Creation, Visual Identity, Package Design
Background:
Home Grown Jones is a small business salsa company jarred and sold locally in Troy, PA. They were in need of an initial logo design, visual identity for their brand, and a package design that could draw customers in to their variety of mild and unique salsa flavors. Heat is not the objective with this salsa, it's sweetness, a salsa that uses local natural ingredients.
Ideation:
For the logo development I wanted to use a fun, playful typeface that had grit. By adding texture and offsetting the letters Home Grown Jones displays an organic vibrance. The earth toned color palette visually showcases the use of natural ingredients. I didn't want the customers to think this salsa was going to pack the heat, it needed to convey, visually the mild manner and warm flavor it provides.
Outcome:
Home Grown Jones is a small operation, who were in simply need of a label that they could easily print for their jars. I was able to take what they thought would be just a label, and turn it into their brand identity. Home Grown Jones packs personality and can grow successfully into the company it aspires to become. The product can be found at local farmers markets in the Troy, PA area and has a loyal customer base, myself included!
