Accelerate

Client: Agency Role: Graphic Designer, under Creative Director leadership

Deliverables: Event Design, Visual Identity, Presentation Design, Banners, Print Materials, Environmental Design

Background:

Accelerate is an Annual Sales Conference for a Technology client. The Conference for 2024 was being held in Tampa, Florida. They were in need of a visual identity for the event and supporting materials. This conference is about coming together during February, when the year can feel stale, and ignite the Sales force & supporting departments on the latest technologies. Tampa is the place, tech sales is the game, and excitement & energy is the challenge.

Ideation:

With the brief in mind, we wanted to pack a punch with a color palette while keeping the overall feel simple and sleek. When you fly into the Tampa airport, one of the art pieces they are known for is a 21 ft tall Flamingo. That right there was our inspiration for the color palette, inspired by their vibrant colors. My Creative Director developed the logo & color palette, from there, I was able to implement the visual identity across the whole event. I customized hotel key cards, pop up signage, elevator clings, name tags, and other print signage throughout the hotel, as well as all the presentations that took place during the three days on-site.

I am very grateful and proud to have had the opportunity to design every PowerPoint slide, every piece of swag, and touch every Pantone pink you see.

Outcome:

Bringing design into our physical space through print and event design is one of the most challenging and most rewarding projects I've gotten to work on. Standing in front of your window clings, stage screen, or playing Cornhole on the boards you designed is one of the coolest experiences I've had as a creator.

The successful three day conference had over 150 employees and 50+ partners in attendance. Accelerate branding brought vibrancy through the unique color palette, energy from the geometric patterns, and power to all who attended.